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Participate in the Community to Build a Strong Link Profile

Building a strong link profile may seem like a tough feat, but it is not impossible. In fact, it is very possible, you just need to make a plan and utilize the right tactics. There are countless different strategies that you can use to obtain links but some of these strategies are more efficient than others. One method that I have seen prove itself very effective is reaching out to the community. There are several ways that you and your organization can participate in the community.

Community Outreach

Hosting a benefit concert is a great way to reach out to your community.

Hosting a benefit concert is a great way to reach out to your community.

Participating in your community is a very effective method of getting links. This approach works so well because the main goal is not to get links so you can get a higher search engine ranking. The main goal should be to help other organizations while getting your name out there. The links you obtain are more of a bonus for your efforts. The type of organization you have will determine how you participate in your community.

Be Charitable

Charities are non-profit organizations that strive to help out the citizens of a community. Participating in or sponsoring a charity will show others that you (or your organization) truly care about the welfare of others. The charity will likely be more than happy to link to your site and you will be able to network with the other businesses that invest time and money into helping that charity.

Root for the Local Sports Teams

Sponsoring a sports team is another great outreach method. Sports team sponsors get a lot of publicity directed toward the local fans. Parents, teachers, and coaches all know the tremendous help your donation poses to the team, and although parents pitch in to pay for some expenses, sponsorships from corporations definitely help the team succeed. In return for sponsoring a team, your company’s banner or sign is usually hung on the fence for all the fans. Some teams will put your logo on the sleeve or back of their uniform. These advertisements engrain in the minds of others that your company is an active participant in the community and they are more likely to use your services and link to your website.

Host an Event

Hosting an event is a great way to publicize your company both online and off. A community event can be advertised in the newspaper and is often linked on the online newspaper. After the event, stories from that day are often featured on different blogs and websites of other organizations in the community. One example could be a community dog run hosted by a dog grooming company. This event would be well attended and the host organization would have a lot of promotional opportunities. Another example that could be for any type of organization could be to hold a benefit concert for some other program. This could be a fundraiser of some sort or just a family fun activity.

The possibilities of gaining backlinks after a while of participating in the community are countless. It is difficult to pinpoint the types of companies that will link to your site, but you can be sure that you will have many more backlinking opportunities after participating in your local community.